Colle McVoy Awarded Vermont Creamery AOR

Land O'Lakes is appointing Colle McVoy as AOR for its Vermont Creamery brand following an informal review.

The agency is well-known to LOL having regularly developed projects across its various brands.  

The assignment, which follows the creamery's acquisition by the conglomerate last year, includes strategic planning, creative, design, media planning and buying, content strategy and consumer engagement.

The size of the account was not disclosed, though agency representatives say the acquisition has enabled parent company LOL to invest to expand the creamery's distribution and increase national awareness. 

The agency’s first work will debut later this summer as part of major brand overhaul. Earlier, Vermont Creamery unveiled a new brand and packaging design that will roll out into the marketplace beginning late summer and throughout the winter.

In March, the company added three new goat cheese flavors to its growing lineup of cheeses and butter.

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