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No Shock, Amazon Is Top U.S. Online Retailer

Amazon is on pace to capture 49.1% of the market, up from a 43.5% share last year, according to eMarketer’s latest forecast on the top 10 U.S. e-commerce retailers. Amazon’s closest competitor is eBay, with 6.6% of the market, followed by Apple (3.9%.) and Walmart (3.7%). Amazon controls nearly 5% of the total U.S. retail market (online and offline), and will generate $258.22 billion in U.S. retail e-commerce sales this year.


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