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Aperol Spritz Gain In Popularity Is Due To Marketing

If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks, you’re doing exactly what the makers of Aperol at Campari hoped for. The marketing plan was a savvy one: It started in New York with a flurry of Aperol spritz booths that were installed at popular summertime events, including the Jazz Age Lawn Party and Governors Ball.

Read the whole story at The New York Times »

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