Around the Net
Aperol Spritz Gain In Popularity Is Due To Marketing
- The New York Times, Thursday, July 19, 2018 8 AM
If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks, you’re doing exactly what the makers of Aperol at Campari hoped for. The marketing plan was a savvy one: It started in New York with a flurry of Aperol spritz booths that were installed at popular summertime events, including the Jazz Age Lawn Party and Governors Ball.
