Cash, Free Products Most Common Forms Of Influencer Comp
- by Joe Mandese @mp_joemandese, July 20, 2018
Cold cash, followed by free products and/or services are the top methods multinational marketers use to compensate so-called influencers for promoting their brands via influencer marketing campaigns.
That’s one of the top-line findings of a study of 34 big, multinational marketers released today by the World Federation of Advertisers designed …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
