• by Ray Schultz , July 23, 2018

Email vendor MailChimp will serve as a marketing partner for the Ladies Professional Golf Association (LPGA).

The firm will help the LPGA serve email newsletters and other types of messaging to its audience in multiple digital networks.

MailChimp will be used by the LPGA Women’s Network, the Teaching and Club Professionals (T&CP), LPGA.com, the Symetra Tour, LPGA Tour events and the LPGA Amateur Golf Association.

The LPGA hopes to “grow our fan base and enhance fan engagement," states Kelly Hyne, senior vice president of strategic partnerships for the LPGA.