Email Delivery Rates Are Falling, Study Shows

Email delivery rates have plummeted over the past three years, dropping 87% as of the second half of 2018, according to a study by The Relevancy Group. 

In addition, only 53% of marketers are very confident in their email verification and hygiene solutions,

However, those using verification and multiple methods of hygiene outperform those that don’t, the study also shows. These activities are ROI positive, and they deliver $2 million additional dollars in monthly revenue, The Relevancy Group Claims.

The findings will be discussed in a webinar on Thursday.  

1 comment about "Email Delivery Rates Are Falling, Study Shows".
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  1. Chuck Davis from Webbula Email Intelligence, July 23, 2018 at 5:25 p.m.

    Download @ http://www.relevancygroup.com/sponsored-research/the-power-of-email-verification-and-multi-method-hygiene
    Written by David Daniels and Nicholas Einstein

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