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Lance Armstrong Returns To Corporate Favor

  • CNBC, Tuesday, July 24, 2018 8 AM

Lance Armstrong has been building a media and event-organizing brand over the last two years, and corporate sponsors are starting to take notice. Growing awareness of the widespread issue of doping in cycling may have helped shift attitudes, but Armstrong's charm has also helped win back fans. It’s a significant shift from recent years. The disgraced cyclist admitted in a 2013 interview with Oprah Winfrey to using performance-enhancing drugs during his career.

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