Jumpshot Taps ComScore's Perlman As CRO

Jumpshot, which manages an opt-in user database, plans to make a bigger push with advertisers, agencies and publishers and has tapped a sales and business development executive steeped in digital.

The company, which creates a variety of research insights, intelligence and effectiveness research derived from its panel of more than 100 million users worldwide, has named Michael Perlman Chief Revenue Officer.

Perlman, who joins from comScore, where he was senior vice president of its advertiser and media business units, previously held top positions at Millward Brown Digital (formerly Compete).

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