Two years to go and NBC has begun its promotional efforts around its next big billion-dollar multi-day sports franchise: the 2020 Tokyo Summer Olympics.
Some 143 airings of TV promos for the event have run since July 17, according to iSpot.tv -- almost entirely on The Olympic Channel. NBC is a partner with the United States Olympic Committee \and International Olympic Committee.
Some 136 spots have run on The Olympic Channel through July 24. Five spots have run on the NBC Television Network and two spots on cable sports network, NBCSN.
A majority of the spots -- 46 -- have run on the Olympic Channel’s track and field programming, with 17 on paid programming, 14 on the “2018 Athletics World Cup”; 10, for the “2018 Rugby World Cup Sevens”; and eight on mountain-biking programming.
Some 15.3 million impressions have been created over the seven-day period, with 53% spots targeting males and 47% targeting females. So far, just $58,244 has been spent on national TV advertising.
NBC made a profit of $250 million on the 2016 Rio Summer Olympics. NBC said it pulled in $1.25 billion in advertising -- a 20% gain over the 2012 London Summer Olympics.