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Kit Kat Loses Attempt To Essentially Copyright Its Shape

  • Reuters, Thursday, July 26, 2018 8 AM

Nestle has lost its attempt to protect the shape of its four-finger Kit Kat chocolate bar in European Court of Justice after a tussle of over a decade to establish that it had a distinctive character. The ECJ dismissed Nestle’s appeal which sought to reverse an earlier court decision that had ruled against the company. Meanwhile System 1 Research gives an Australian Kit Kat ad five stars. 



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