Fiverr is shifting creative duties from DCX to Mekanism as the freelancer platform ramps up its visibility and awareness.
As Fiverr’s AOR, Mekanism will be tasked with developing a fully-integrated campaign, continuing to drive awareness and familiarity of the brand across the U.S. While the company is always seeking to add new professional freelancers to its database, the primary goal of the creative work is to introduce Fiverr to businesses that are looking for "new and innovative ways" to get digital and creative work done, says Chris Lane, global head of digital and brand, Fiverr.
“We want the Fiverr brand to inspire and engage people to think differently about how they do their work - from creative to content and everything in between," says Lane. "Mekanism’s strategy, insights and creative were incredibly thoughtful and well-articulated."
The new agency’s first work will debut later this year.
Fivver has raised over $110 million through Series D funding, including key investments from Accel, Bessemer Venture Partners, Qumra Capital and Square Peg Capital. It's seen 40 million "gigs" purchased since 2010, and there have been 10 million services posted to the marketplace.