Zipporah “Zip” Allen, who was named CMO of Pizza Hut in January of this year after having been with the company since May of 2015, was my guest this week. Prior to her time at Pizza Hut, Allen was at McDonald’s for eight years. Perhaps most notable in her tenure at McDonald’s was the three years she spent as national marketing manager for Australia.
Allen has been very active since assuming her role at Pizza Hut. She recently led the company's agency search, ultimately deciding to join forces with GSD&M in Austin, Texas.
And as we head toward fall and the kickoff of another football season, Pizza Hut is kicking off another new partnership as the official pizza sponsor of the NFL.
In talking about that new venture during the "Marketing Today" podcast, Allen noted the connection fans have with the NFL — and sports in general — and why it matters for Pizza Hut.
“I think the ‘live’ nature of it -- and the fact that it’s just this authentic place where consumers are really passionate about it -- are the two things that make sports really attractive, especially for a brand like ours,” Allen said.
Highlights from this week’s “Marketing Today” podcast include: