Allen & Gerritsen Wins NOD Account
- by Larissa Faw , August 5, 2018
The National Organization on Disability (NOD) is naming Allen & Gerritsen (A&G) as its new agency partner after a formal review.
A&G will create a national
awareness marketing campaign to promote people with disabilities as an untapped talent segment that forms a diverse and inclusive workforce.
While women and other race/ethnic
groups have done a good job of encouraging a larger conversation about the need for more representation in the workplace, those with disabilities have largely been ignored, per NOD. “We chose
Allen & Gerritsen for their traits of integrity, creativity, and strategic insight that uncovered a meaningful way for us to drive a larger cultural conversation,” said Carol Glazer,
President, NOD.
The remit will include advertising, PR, social and digital and new work will break in September. The nonprofit organization will seek donated media space
to maximize exposure for the effort from companies who will pledge to improve the level of disability inclusion in their workforce.
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In 2010, NOD launched the Bridges to a
Better Workforce program that uses a multi-pronged approach to encourage companies to develop a more disability-inclusive workplace. Their three-part strategy includes providing disability inclusion
services to employers to help them more effectively recruit, welcome and retain employees with disabilities; models to address current gaps in disability employment; and using communications to
broaden impact, promote leading practices.
NOD spent $155,914 on advertising in 2016, according to its most recently filed IRS Form 990 report.
