Politically Incorrect: Consumers Prefer Brands Remain Neutral

Nearly two-thirds of consumers perceive American corporations as becoming more political, but by and large would prefer they remain neutral. That's the top finding of a national survey of U.S. adults released today by Morning Consult.

Sixty-four percent of respondents said American corporations have become more political in recent years, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications