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Companies With High-Profile Owners Face Challenges

Dollar Shave Club, Papa John’s, Wendy’s, Dyson and Perdue all have owners who have appeared prominently in ads. Having your owner or founder as the face of the company is risky, mostly when they inevitably do something cringeworthy. But there is an upside to featuring a founder. “This is their passion, the passion fuels the company, and talking about it may be a way to differentiate themselves,” says a marketing professor.

Read the whole story at The New York Times »

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