Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement
- by Joe Mandese @mp_joemandese, August 7, 2018
Dependable media measurement isn’t just a good practice for the advertising and media industry, it can cost media suppliers -- especially ones developing new and emerging advertising formats -- real money.
Eighty-seven percent of ad execs say they “hold back” spending on media companies and platforms due to “poor measurement,” …
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