Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19
- by Joe Mandese @mp_joemandese, August 8, 2018
With 2018-19 upfront prime-time TV ad sales negotiations essentially wrapped up, Media Dynamics has updated its historical record to include estimates for the volume and CPMs and growth rates for broadcast and cable TV networks.
The five broadcast networks took in $9.6 billion in upfront deals, expanding 5.8% over the …
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