Digitas Finds Voice A Potential Threat To Brands, Adding Screens Is A Plus
- by Joe Mandese @mp_joemandese, August 8, 2018
In March, comScore released findings of a study indicating that smart speakers represent a potential threat to branding, because in a screen-less environment, a significant number of consumers simply take the first product or service that an assistant recommends.
In the comScore research, 18% of consumers who have ordered products …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
