One Show Debuts Teaser Campaign

With the understanding that most of the ad world is on holiday, The One Club for Creativity is revealing only a glimpse of its new campaign seeking entries for the 2019 One Show awards.

Developed with agency Zulu Alpha Kilo, the entry-soliciting campaign is first being teased with posters, banners and simple animated videos that provide a brief look into the "Win Pencil, Draw Respect" messaging.

The concept shows before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil.

All teaser videos end with the “Win Pencil, Draw Respect” tagline.

Have a look here and here.

The full online campaign introducing a series of videos will debut in the fall, presumably when executives are back at work.

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The One Show entries can be submitted now at http://www.oneshow.org. Deadlines are staggered throughout the fall with a final deadline for entry of January 31, 2019. 

One Show juries will be announced soon, per the organization.

 

 

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