ComScore Inks Deal With Inscape For ACR Data

In a bid to bolster its measurement footprint, comScore on Thursday announced a deal with the TV intelligence firm Inscape to incorporate automated content recognition (ACR) data from smart TV sets into into comScore’s analytics products.

The companies say the data will be used for “ad effectiveness studies designed to help clients understand the extent to which their campaigns met ROI objectives, including purchase- behavior and tune-in.”

Viewing fragmentation remains a focal point for measurement firms. Consumers increasingly consume content not just on linear TV, but on mobile devices, PCs, connected TV devices and through smart TVs themselves.

 

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