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High Protein Ice Cream Relieves Some Consumption Guilt
- USA Today, Friday, August 10, 2018 7:50 AM
It started with an Indie brand called Halo Top that came along in 2012. Now, lower calorie, high-protein ice creams allow consumers to lick with less guilt. High- or added-protein claims were featured on 10% of all ice-cream launches in the 12 months ending in June — up from 2% during the same period the previous year, according to global market research firm Mintel.
