• by Larissa Faw , August 14, 2018

Brand activation agency Propac has named Glenn Geller director of planning and insights. His remit includes utilizing data and analytics to help shape creative strategies for clients like Frito Lay. 

Geller most recently worked at Moroch Partners and has served at Tracy Locke, Temerlin McClain, The Richards Group and Campbell Ewald. 

Based in Plano, TX, Geller will report to Colby Graff, general manager, strategy and digital.