Do you get a little choked up over a good Hallmark commercial? Would you reach for that tissue box if you saw the same spot online, while checking up on where to order monogrammed gifts for your
clients?Traditional broadcast advertising has proven time and again creating an emotional connection with a brand affects purchases and purchase intent. People look favorably on brands they can
personally identify with. No medium has done this better than TV. Can the Internet deliver a message as powerfully as TV can? Can it elicit an emotional response and persuade users to click, try, and
buy?
Read the whole story at ClickZ, July 22, 2005 »
