IPG Study Finds Significant Brand Lift Among OOH 'Power Users'

Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand “uplift” from social media, finds a new study published today by IPG Mediabrands' out-of-home media shop, Rapport.

The study, "Standing On The Shoulders of Giants," which is an international update on ...

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