• July 25, 2005

MindShare North America, part of MindShare Worldwide, a WPP company, has named Scott Neslund managing director of MindShare Chicago. He replaces Bruce Smith who left to pursue other interests.

Most recently, Neslund was president of StarLink Worldwide, a stand-alone media agency within the Starcom MediaVest Group. Prior to that, Neslund was managing director of StarcomMediaVestGroup Canada, an agency he helped launch and run.

MindShare Chicago has more than 150 employees, with clients including Sears, Kimberly-Clark, Unilever, and BP.