Young entertainment users -- 25 to 39 -- are still big consumers when it comes to movies. Will movie companies still be in love with this group when they get older? They may — if technology keeps up.
Over 11% of all movie-goers are 25-39 — the biggest group of in-theater movie consumers. This is double the percentage of other age groups — 6.5% for 40-49 year olds; 5.2% for 18-24, and 5.6% for those 50-59. This data is derived and defined as moviegoers seeing at least one movie a month.
Why these results? The biggest grossing worldwide movies in the last five years have been of the younger-skewing superhero/action variety: “Avengers: Infinity War” ($2 billion in worldwide box office) and “Black Panther” ($1.3 billion) this year.
Three years ago, in 2015, there was “Star Wars: The Force Awakens” ($2.1 billion); “Jurassic World” ($1.7 billion); “Furious 7” ($1.5 billion); and “Avengers: Age of Ultron” ($1.4 billion).
Some 777 films ran in the U.S. in 2017, up from 638 in 2008.
In a report complied by Dolby Cinema, some of these results are linked to improved in-theater technology. For example, there is digital and digital 3D films, as well more immersive in-theater audio technology. Additionally, there are really big IMAX screens.
Is that a big reason millennials go to movies?
Truth is, they love great technology -- no matter the format. The data suggests some of the biggest tech-savvy video content is still in movie theaters.
Research finds 61% of those 18-29 use online streaming services, much higher that other media/entertainment consumers groups.
So when old-line media looks to make major transitions, one key is in deciphering whether those platforms are installing top technology offering better entertainment experiences. And not just for younger viewers, but all media consumers.
That goes double for technology in theaters, especially when watching superheroes save the day. But what about the more adult rom-coms? Focus on improved viewing and sound technology: Millennials will be watching those films in their 40s and 50s.