Are BBDO, FCB And Leo Burnett Sh*tty Agencies?

Well, take that, BBDO, Leo Burnett and FCB. 

According to Jason Peterson, chief creative officer at Havas North America, you’re all “shitty agencies.” 

Yeah, he actually said that in a “quarterly update” video that he made with the agency’s NA CEO Paul Marobella designed to keep the troops informed about goings on at the agency. 

It wasn’t much of an update, although Peterson did opine that Adland is still stuck in a 1960s mindset with the art director-copywriter model at its core. 

He said Havas has shifted from being “creative” to “creators,” by which he meant the agency can both create ideas and produce reams of content for its clients. 

Jason, I gotta tell ya, lots of other agencies have glommed on to that notion as well. Not to mention more than a few clients who are also doing it increasingly in-house. 

And those “shitty” agencies he referred to? They’re not actually the competition. No, that would be “all those kids out there with iPhones” along with the millions of content markers on YouTube. 



So it’s all the amateurs out there you’re competing with, not the pros? Well the video was pretty cheesy from a production standpoint. Three little turd emojis popped onto the screen as he referred to BBDO, Burnett and FCB as “shitty.” In fact, it looked like he was wearing one of them. 

I’m not making this up. You can check out the video here, as reported by 

Marobella talked about agency priorities like improving its reputation and relationships. 

And trying to make more money. You know, the kind of dough that agencies like FCB, BBDO and Burnett make.





3 comments about "Are BBDO, FCB And Leo Burnett Sh*tty Agencies?".
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  1. Ed Papazian from Media Dynamics Inc, August 22, 2018 at 8:04 a.m.

    How "Trumpian" of him.

  2. Jerry Gibbons from Gibbons Advice, August 22, 2018 at 11:28 a.m.

    If it is all about “relationships and reputation”, Jason and Paul have done a good job for Havas. Blowing up their relationship with their industry and creating a reputation as arrogant assholes. Not a judgment, just an observation. Clients know that the way you treat and think of others - anybody (competitors, employees, service people, etc.) - will eventually be reflected in how you think of and treat the marketer's customers / prospects and them. 

  3. Daniel Smith from Advertising Agency Promos, August 23, 2018 at 2:28 a.m.

    I learn something from your article. Thanks!

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