Around the Net

Coca-Cola Launches GBP5m Campaign To Unify Classic And Zero Brands

Marketing Week has details today of a GBP5m Coca-Cola campaign in the UK to encourage the public to drink its zero sugar variant. Both the classic and zero sugar bottles will feature the same red labelling, but zero sugar will have a black band at the top to denote it is the healthier option.

Read the whole story at Marketing Week »

Next story loading loading..