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Back-to-School Season Is Expanding, and So Are the Ambitions of Kmart

Kmart is seeking to stimulate back-to-school sales with tunes like "At Auntie Tom's" by Fuzz Townshend and "Here It Goes Again" by OK Go - not to mention a commercial in which boys ogle the denim-clad derrière of a female classmate.

Read the whole story at The New York Times, July 25, 2005 »

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