ZenithOptimedia, a wholly-owned unit of France's Publicis, said on Monday that L'Oreal Consumer Products appointed it as agency for media planning and buying across 26 European countries.
ZenithOptimedia was competing against incumbent Interpublic's Universal McCann for the contract, whose value was not disclosed. Industry sources said the 2-year contract was a major win for
ZenithOptimedia. They estimated the value of L'Oreal's media spending in Europe at some $1.5 billion.
Read the whole story at Reuters, July 25, 2005 »
