The Cheez-It Bowl, formerly known as the Cactus Bowl, is Kellogg Co.’s first title sponsorship of a college bowl game. The first game will be played the day after Christmas between the Big
12 and the Pac 12 at Chase Field in Phoenix, Ariz. Twitter users poked fun at the new bowl with comments speculating on what the trophy might look like; some wondered if the winning team gets a
lifetime supply of Cheez-Its.
Read the whole story at CBS Sports »
