Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It

Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and advertising industry economists PQ Media.

The revised forecast calls for global marketing expenditures -- including advertising -- to expand 5.5 ...


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