Moen is launching an ad campaign to recruit for the company's first-ever Water Director role to serve as a liaison to local communities.
“While it may seem odd to do a public campaign for an open position, finding the perfect person for this job may be a little tricky,” said Mark-Hans Richer, senior vice president, Chief Marketing and Innovation Officer, Fortune Brands Global Plumbing Group.
Havas Chicago, Moen’s AOR, developed the creative and social media strategy for the campaign that kicked off with a full-page ad in Sunday's New York Times before extending across social media. People are encouraged to apply at apply moen.com/waterdirector.
The salaried position won’t be based at Moen headquarters in North Olmsted, Ohio. Instead, the hire will work remotely and attend in-person updates at Moen offices as-needed.
“We want anyone who’s qualified and is as passionate about water as we are to apply – regardless of their background," says Richer. "The Water Director could be an academic who’s studied water issues, an engineer whose career has been focused on infrastructure or an environmental journalist; we aren’t confining the search to our industry.”
The company will publicly announce the appointment once the position has been filled.
The new campaign follows this summer's repositioning for the faucet brand, which shifted away from promoting the product to focus on broader water environmental matters.