Building on user interest in expanded video experiences, TheSkimm and Bloomberg’s social media global news network TicToc each launched new digital series today.
TheSki mm announced its partnership with Katie Couris Media earlier this month, along with the pending launch of "Getting There," a digital series focused on the routines and perspectives of some of the most well-known faces in media today
"Getting There" is the first project to come out of Katie Couric Media, following a recent expansion and new type of content model for theSkimm and its Skimm Studios division.
The first guest on "Getting There" is Instagram’s director of fashion partnerships Eva Chen, who discusses why she believes it’s an exciting time to be a woman: “Women are speaking up, they’re speaking the truth. You can live anywhere and connect with a woman going through the same experience as you, and it’s made the world a smaller and more powerful place,” she stated.
Procter and Gamble brands Olay, Pantene and Secret are sponsors of the series. Future guests include Isa Rae, Ina Garten, Bethenny Frankel and Jennifer Fisher.
TheSkimm counts 2 million follows across Instagram and Facebook, where the series will be promoted heavily.
Bloomberg’s TicToc network launched a show leading up to the U.S. midterm elections called "TicToc FAQ: U.S. Midterms." Bloomberg News’ government and politics editor Wes Kosova hosts the 10-week series with seven-minute episodes airing each Tuesday at 9am.
Each week, Kosova and a Bloomberg News reporter will examine key questions related to November’s midterm elections. Topics such as voter issues, key races and November surprises will be noted in each episode.
The first in the series welcomed Sahil Kapur, Bloomberg’s national political reporter, who discussed what is at stake for the U.S. in the midterm elections.