The 15- and 30-second spots feature the voice of “The Daily” host, Michael Barbaro.
The narration reads: “This moment we're living in deserves to be questioned, to be challenged. This moment deserves compassion, and an honest conversation. But most of all, this moment deserves to be understood.”
Photos of President Trump, Russian president Vladimir Putin and North Korean leader Kim Jong-un appear alongside images of political and social issues in the U.S. — from flooded cities to voting booths and guns for sale.
The campaign runs through September.
The ads build on the goal of “The Daily” — “to tell stories more deeply” and “to incorporate a new kind of transparency into the way those stories are told” — according to the Times.
The Times announced its first marketing campaign for the popular podcast in early July, with the same central message: "This moment deserves to be understood.”
The original out-of-home campaign and commercials appear in three U.S. cities: highway billboard and wallscape spots in Los Angeles, a light rail wraparound in Portland, Oregon and a marketing takeover of Ogilvie Transportation Center in Chicago.
Ad spots in terrestrial and streaming radio — including Spotify and acast — are also part of the campaign.
Since its launch in February 2017, “The Daily” has drawn 5 million unique monthly listeners and airs on 30+ radio stations nationwide. Those stations include five of the top 10 public radio stations distributed by American Public Media.
Earlier this year, the company announced it plans to turn “The Daily” into a 30-minute TV show called “The Weekly,” set to air on FX and Hulu.