• by Ray Schultz , August 29, 2018

Litmus has integrated its email analytics platform with Salesforce Marketing Cloud to help brands test email campaigns and streamline workflows.

The arrangement allows firms to test and send email campaigns in over 70 web mail clients, mobile apps and desktop environments, the company says.

The objective is to enable marketers “to work where they want to work, including within Marketing Cloud,” states said Litmus CEO Erik Nierenberg.

According to Litmus, the integration allows users to:

• Test personalization and dynamic content variation
• Handle hyphenated names and non-standard data formats
• Employ modular design to speed up the build process

 Litmus is funded by $49 million from Spectrum Equity,