Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
- by Joe Mandese @mp_joemandese, August 29, 2018
Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of the quality score and trust ratings compiled by independent assessment firm Pixalate.
Its June 2018 Global Seller Trust Index, which was published just …
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