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Won't Marry, Won't Retire. Brands' Problem With Gen Z

  • MediaTel, Thursday, August 30, 2018 8:35 AM
There's an interesting read on Mediatel this week confronting the question of what can brands do when young people do not follow in their parents' footsteps and conform to life-changing events. Nearly a third of 18- to-24-year-olds never expect to marry or retire, according to OMD UK's "Future of Britain" report.

Read the whole story at MediaTel »

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