T. Rowe Price is out with a new ad campaign that features company analysts explaining the detailed process they undertake to pick companies to invest in -- and how that equates to value to clients.
Developed with J. Walter Thompson, "The Full Story" translates the seemingly complicated principles of investing into more basic language, with examples ranging from advancements in biotechnology to the impact of ecommerce on cardboard demand.
“This campaign was created to help pull back the curtain and show that T. Rowe Price goes beyond the numbers and out into the field to examine investment opportunities,” said Carina Hueber, global business director for J. Walter Thompson New York.
“Ultimately, showing this process helps convey the value of T. Rowe Price’s strategic investing approach, while helping investors feel more confident in their decisions.”
The campaign runs nationally on TV properties, including CNBC, the History Channel, HGTV, and the Food Network. It will also appear in select local TV markets as well as on digital and print platforms like Kiplinger’s Personal Finance, Morningstar, and the Washington Post.