Having read “Frenemies,” I was in a deep state of anxiety about the ad business. But once I realized that I am not a creative agency (or a client of MediaLink's), I started to feel better.
Actually, I was feeling really good because I moved to Charleston, which is notoriously hot in August, but which turned out to be milder than the rest of the country —especially New England and the West Coast, which I assumed was already overheated from forest fires (which by the way, is giving us pretty sunsets here in the Low Country).
The local paper started running stories about how we have had a mild hurricane season so far, but that the worst is still to come, so that wiped out the temporary good vibrations.
But what really blackened my mood were all of the stories outlining how That Moron in The White House is infecting the entire country with anxiety, uncertainty — and, from time to time, panic disorder. Nobody is happy. Everyone is pissed and turning on each other, thinking that it might make them feel better. It doesn't.
Until Mueller rules and we can walk That Moron off the nearest plank, here are some things to cheer you up while we wait.
September is almost here. That means cooler weather and college football are back. Here in solidly Clemson territory, they are positively frothing at the mouth.
The kids are back in school. Full stop.
All the stupid summer "tentpole" movies are out of the way, and now we can look forward to stories with characters and plotlines.
It is almost Advertising Week in New York, if anyone besides Matt Scheckner cares anymore.
That Moron didn't start World War III over the summer. It is now time to worry about the 3rd quarter, since the North Koreans and Iranians see that they have a clear runway.
You can stop saving for that Tesla and think about another model.
Over the summer, no one called you out for something inappropriate you did at the office 20 years ago. It is now time to worry about the 3rd quarter...
You are not the Chief Privacy Officer for either Google or Facebook.
Nor are you Steve Jobs' daughter.
Climate change hasn't stopped your Japanese anemones from blooming (yet).
You are no longer obligated to eat corn on the cob or tomatoes five nights a week.
If you are a Red Sox fan, you can hope this is the year. (But keep the Zoloft handy)
New shows are coming to the OTT and linear networks. Keep your expectations low, and you will survive the inevitable disappointment. Get an early start on your requests for makegoods!
The bubble didn't burst while you (or your broker) were on vacation. Stay close to the phone, however.
And, as they say, "Ya still gottcha health!'
Amen to that.