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MSN Moves Online Media to UM from Avenue A

AQuantive said MSN has decided to move its online media-buying chores from its Avenue A/Razorfish agency to Universal McCann. With the move, Microsoft's MSN will consolidate its media buying with Universal McCann. Sister Interpublic Group agency McCann-Erickson is MSN's creative agency of record.

Read the whole story at Adweek, July 25, 2005 »

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