This week on “Marketing Today,” I speak with Jascha Kaykas-Wolf, CMO at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “This is Your Life in Silicon Valley.”
In our conversation, Kaykas-Wolff touches on, among other things, trust, data and lean data practices, and what it means for a company to stand for something.
Kaykas-Wolff points out that, in this age of data breaches and companies unwittingly sharing consumer information, lack of trust is at a crisis level. “In the U.S., trust is not just declining — it’s crashing,” says Kaykas-Wolff.
“In the last year, we’ve had almost a 20 percent decrease in trust, in the popularly informed public, in the U.S. alone. This is a crisis of confidence that the general population has in businesses.”
Kaykas-Wolff went on to add, “We’re not taking good care of our customers’ data, and that impacts the trust that they have in us.”
**Let Your Voice Be Heard**
“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!
Highlights from this week’s “Marketing Today” podcast include: