Marketing Today: Mozilla's Jascha Kaykas-Wolff

This week on “Marketing Today,” I speak with Jascha Kaykas-Wolf, CMO at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “This is Your Life in Silicon Valley.”



In our conversation, Kaykas-Wolff touches on, among other things, trust, data and lean data practices, and what it means for a company to stand for something.

Kaykas-Wolff points out that, in this age of data breaches and companies unwittingly sharing consumer information, lack of trust is at a crisis level. “In the U.S., trust is not just declining — it’s crashing,” says Kaykas-Wolff.

“In the last year, we’ve had almost a 20 percent decrease in trust, in the popularly informed public, in the U.S. alone. This is a crisis of confidence that the general population has in businesses.”

Kaykas-Wolff went on to add, “We’re not taking good care of our customers’ data, and that impacts the trust that they have in us.”

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 Highlights from this week’s “Marketing Today” podcast include:

  • Mozilla is more than just Firefox. It’s an organization “fiercely focused” on maintaining an open and accessible internet. (1:52)
  • Mozilla’s products provide a unique way for the company to go to market, allowing it to develop a sophisticated brand strategy. (5:09)
  • “Magic Growth Equations Don’t Exist.” (7:07)
  • A wake-up call for marketers: Kaykas-Wolff talks about the economic impact of “Conscience Choosers.” (13:45)
  • Kaykas-Wolff on how trust drives business results. (18:22)
  • Marketing practices and media mix fuel Mozilla’s nimble performance. (35:50)
  • Kaykas-Wolff wants the people around him to be happy and successful.

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