DoubleClick Inc. today announced a global partnership with Publicis Groupe, under which DoubleClick will be the preferred ad serving provider for all Publicis affiliates throughout North America,
Europe, Latin America and Asia including Optimedia, interactive@optimedia, Zenith Media, Zenith Interactive Solutions, Publicis and Saatchi & Saatchi. As part of this relationship, Publicis will
recommend DoubleClick's DART for Advertisers solution to any clients for whom the company implements third party ad serving. DART for Advertisers is a hosted advertising management and serving
solution, designed to help marketers reach their online goals efficiently and effectively.
