Commentary

Jaguar Land Rover Adds Virtual Eyes To Self-Driving Vehicles

Self-driving vehicles are supposed to "see" pedestrians, but that doesn’t mean pedestrians seeing the vehicles know they have been seen.

To start researching the autonomous vehicle-pedestrian connection, Jaguar Land Rover has outfitted a pair of "virtual eyes" to intelligent, moving pods to learn how humans will come to trust self-driving vehicles.

The eye pods are friendly-looking and seek out a pedestrian, appearing to look directly at them. The idea is that the pods are signaling to the pedestrian that they are aware of the person’s presence, since studies have shown that the majority of pedestrians worry about how safe it will be to cross the road in a self-driving car future.

The intelligent pods, running autonomously on a fabricated street scene in the U.K., are part of an engineering project in which Jaguar Land Rover enlisted the help of cognitive psychologists to better understand how vehicle behavior affects human confidence in new tech, according to the automaker.

During an interaction, trust levels in the person before and after the pod makes eye contact are measured to determine how confident humans feel that the vehicle would stop for them.

“It’s second-nature to glance at the driver of the approaching vehicle before stepping into the road,” stated Pete Bennett, future mobility research manager at Jaguar Land Rover.  “Understanding how this translates in tomorrow’s more automated world is important.”

The testing is part of a wider study looking at how future autonomous vehicles can replicate human behavior and reactions when driving. To date, the study has involved more than 500 test subjects interacting with the self-driving pods.

The research is part of Jaguar Land Rover’s involvement in the U.K. Autodrive project.

A video of the pod with eyes shows how it makes eye contact with a pedestrian, then stops to let the pedestrian cross. During that time, the eyes appear to follow the pedestrian across the path.

While autonomous vehicles won’t be coming with these oversized eyes, the vehicles will have to see pedestrians in advance, in every case. More importantly, pedestrians will have to be confident that they have been seen and that the vehicle will act accordingly.

Until then, the testing continues.

1 comment about "Jaguar Land Rover Adds Virtual Eyes To Self-Driving Vehicles".
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  1. R MARK REASBECK from www.USAonly.US , September 5, 2018 at 9:02 p.m.

    Will the female Auto-tonomous cars have Mascara??   False eyelashes
    "Flirtin' with disaster" comes to mind".

    pedestrians other than NYC, will never trust an unmanned car.   I said yesterday,
    the auto-bot does not have "Road Savy"  Eye to eye contact makes a connection to the human psyche.  A robot car, winkin' at me with millions of bits of info per second is trustworthy???   As this lunacy goes deeper and deeper  (IN debt), the insanity of dumb ideas  expands on.  So will the female car have "bedroom" eyes.........no, "Garage Eyes"??
    But if they are blood-shot, then maybe a liitle too much "ethanol"  ??

    hard to believe real adults are working on this.  "How to win your Autonomous trust"
    is just a blink and a nod.

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