Business and technology publication Wired has tapped Dentsu Aegis’ Isobar to serve as digital experience agency for the upcoming Wired25, a four-day event marking the publication’s 25th anniversary next month in San Francisco.
Isobar will consult on digital experiences at the Wired25 event, create a Wired app for iOS and Android, and work with the publication to curate a series of experiments that explore emerging technology and new forms of storytelling.
The app can be used by attendees and non-attendees to experience the event and will be maintained as a mobile platform for Wired going forward.