In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales


At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands.

The report's highlights include:

  • Consent and clarity on data usage builds trust. Ninety-two percent of customers are more likely to trust businesses with their data …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications