It seems natural that an eco-conscious brand like Alex and Ani would line up some adversity-facing “Warrior” influencers to champion the company in a video series. The initiative includes
paid and organic social media, e-mail marketing and online retargeting ads. “The effort is a major pivot from traditional advertising to influencer marketing—a tool the Rhode Island-based
Alex and Ani is employing for the first time,” according to
WWD.
Read the whole story at Women's Wear Daily »
