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Celine Brand Gets A Reboot, To Mixed Reactions

Consumer reaction has been mixed to a decision by LVMH to overhaul the logo for its Celine fashion label. The accent over the first “e” is gone, and the letter spacing has been altered. Fashion insiders “promptly went into mourning over the former look of the luxury fashion house,” according to Fast Company.  “Users griped and ranted that ‘The new Celine sounds cheap and tacky,’ and ‘NO ACCENT NO CÉLINE,’ while another simply proclaimed: ‘R.I.P. Céline.’”

Read the whole story at Fast Company »

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