This week on “,” I speak with Alex Withers, Chief Sales/Marketing Officer for InMotionNow, a creative workflow software platform that powers creative and marketing collaboration in the cloud.
Withers is a seasoned digital technology marketing executive with previous experience working at Pepsi, ESPN, United States Golf Association, Financial Times, Sageworks, and LexisNexis.
In our conversation, Withers discusses the value InMotionNow can bring to marketers, particularly its ability to minimize the amount of time creatives spend on administrative tasks, the importance of data, and his belief that marketers should not lose sight of the power of creativity.
InMotionNow recently released the "2018 In-house Creative Management Report," which highlights key challenges internal teams are experiencing. Withers addresses the trend we’re seeing of companies bringing creative work in-house and the reasoning behind it: “I think that CMOs are enjoying having creative teams in-house that understand the brand, live the brand day in and day out," he says.
“Therefore, they can ramp faster, turn projects quicker. With an outside agency, often they have to bounce between accounts and value props, whereas your in-house team lives and breathes the value prop every day.”
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Highlights from this week’s “Marketing Today” podcast include: