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PHD And Omnicom Form New Global Team For VW

  • Campaign, Friday, September 14, 2018 8:25 AM
In a move to follow customers through the long car-buying journey,  PHD and Omnicom Media Group are combining forces through a new dedicated team. Campaign reveals that it is being dubbed Engine and will tap into analytics and audience-building technology that, it claims, can learn from anonymous data gathered from the public's online car-searching activities.

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