- Campaign, Friday, September 14, 2018 8:25 AM
In a move to follow customers through the long car-buying journey, PHD and Omnicom Media Group are combining forces through a new dedicated team. Campaign
reveals that it is being
dubbed Engine and will tap into analytics and audience-building technology that, it claims, can learn from anonymous data gathered from the public's online car-searching activities.
Read the whole story at Campaign »